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Office News

ITC Incorporated Announces New Branding for Three Growing Industries

May 29th, 2018 by oliviam

ITC is positioning for its next phase of growth by moving from one umbrella identity to three distinct industry brands. This separation will give each brand the ability to more closely identify with their customer base and provide tools and information tailored to each industry’s needs.

The elio brand, launched in 2008, has been the overarching brand for three different industries: workplace interiors, retail display, and architecture and design (A&D). This growth in all three industries and the addition of several product lines in each, has led ITC to break commercial furniture and retail display off into their own brands while leaving A&D under the elio brand.

In 2018, the commercial interiors brand became ITC Workplace Interiors and retail display transitioned into ITC Retail Display.

Please excuse our digital dust as we work to update our websites.

See related: ITC Ventures into Two New Markets

How Retailers Can Optimize Product Displays

December 22nd, 2017 by oliviam







Give Display Products the Best Light

It is no secret that strategically placed products can influence sales. Candy at the eye level of children, endcap displays with a related selection of products, and necessities placed in the back of the store forcing customers to walk through more aisles and in most cases, select more items. But, did you know that the choice of lighting in retail environments can also be a player in the strategy of increasing sales? LED lights give retailers the capability to enhance product displays while keeping costs low and increasing sales—thereby increasing profitability.

Generally, LEDs are thought to be too expensive but as LED technology gains economies of scale the price gap between LEDs, fluorescent and halogen fixtures is lessening. Additionally, the life span and efficiency of LEDs outweighs the gap in initial fixture costs. Today, LED lights average 50,000 – 80,000 hours of life—more than double the life span of fluorescent and halogen options. The longer life minimizes replacement bulb and maintenance labor costs.

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Shining a Spotlight on elio’s Flexible Lighting

December 14th, 2017 by oliviam

ITC’s elio brand is providing commercial construction customers fun and functional options for lighting spaces with the VersiColor™ lighting products. The VersiColor RGB Tape Light was recently installed at the Hilton Garden Inn East, in Grand Rapids, MI. The lighting was used to highlight certain architectural features in the hotel’s Garden Grille Bar and lobby area.

The VersiColor RGB products allow for specific color tuning to complete any design and the Hilton chose to dial in on a specific blue to complete their space. The VersiColor also allows for endless color options and features through the use of a simple control interface. The IP66 rating makes this lighting an ideal option for both indoor and outdoor applications.

For more information, click here or contact us at


Pantone Announces 19th Color of the Year

December 7th, 2017 by oliviam

Each year, in December, Pantone declares one Color of the Year (2016 being an exception with two colors). The color experts at Pantone scan the globe for inspiration. Looking at everything from social movements and lifestyle trends, food and travel, and even sporting events. There are no limitations—anything can be an influencer.

Today, Pantone announced PANTONE 18-3838, Ultra Violet, as the Color of the Year 2018. In the coming year, we can expect to see deep shades of purple spill over into fashion, interior decorating, beauty and industrial design trends.

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

Want to embrace the 2018 Color of the Year if your next design project? Take a look at elio’s VersiColor™ RGB Flex Light here.

Learn more about the Pantone Color of the Year 2018 here.

Moving Dates – From Holland MI to Hudsonville MI

July 17th, 2017 by cassiel

As we prepare for the big move from Holland, MI to Hudsonville, MI next week, here are a few dates to keep in mind!

Closed for the Holiday!

June 30th, 2017 by cassiel

Have a safe and happy 4th of July weekend! ITC will be closed Monday, July 3rd and Tuesday, July 4th, we will reopen July 5th.

NeoCon 2017 Summary

June 20th, 2017 by cassiel

The Merchandise Mart, in Chicago, hosts over 50,000 design professionals and 500 leading companies for NeoCon, the tradeshow of the year. Neocon has evolved over the last forty-nine years into the most recognized and attended trade show in the industry. Along with being a top spot to network and see the latest trends in the industry, attendees have the chance to attended some of the best accredited seminars and listen to some of the most prestigious keynote speakers. Check out our recap of this year’s show and some of our products that made it into the show!

Visit or check out how ITC Custom Solutions can help!

To Task Light or Not to Task Light

May 19th, 2017 by cassiel

Screen Time Is Soaring!

Between work, paying bills, shopping, and watching cat videos, the average American spends about 8 or more hours a day in front of a computer screen. If you add in phone activities like texting and Snapchat or maybe you are working on creating your perfect Bitmoji, screen time can soar.

Why is Task Lighting So Important?

So why is task lighting so important when most of our day is spent looking at a backlit screen? What most people don’t know, is that when switching from looking at your computer to jotting down a note, your eyes are constantly adjusting to the different light levels.

This constant adjusting can cause eye strain, which can result in dry eyes and/ or headaches. While a break from the computer screen every 20 minutes or so seems to help, what helps most is having consistent light levels while switching back and forth between computer and desktop tasks. By adding task lighting, whether it’s a desk task light or an under cabinet task light, it will provide the light needed to balance the light levels. It also allows for less dependency on ineffective overhead lights. Just reducing the overhead lighting from fluorescents to one and adding one task light, the savings are almost $600 per office and don’t forget about the reduction in eye strain and headaches.

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Customer Advantages with Compel™ Purlite LED Lighting System

May 1st, 2017 by cassiel


Make The Decision A Simple Choice
Today, LED lighting can be seen nearly everywhere in shopping environments, amazon1 copy but that doesn’t mean they all provide an advantage to the sales process. Understanding the advantages of outstanding LED lighting for the case manufacturer, retailer, and the consumer can make the decision of using better LEDs a simple choice.

As an example of why using the best LEDs and fixtures can make a difference, the new Compel shelf light has superior light output that offers the advantages outlined below as well as seven size options up to 72 inches and multiple mounting options.

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Earth Day 2017

April 21st, 2017 by cassiel

Inspired by the anti-war movement, U.S. Senator Gaylord Nelson realized he could use the energy from the movement for more changes. His plan was to mix that energy with public consciousness about air and water pollution and power environmental protection onto the national public agenda.  With a staff of Untitled-1eighty-five republicans, democrats, liberals, and conservatives, he promoted his national teach-in on the environment across the country. Finally, on April 22, 1970 the advocates took their voices to streets all over America, along with twenty million other Americans. This massive coast to coast rally brought about more than awareness about a healthy and sustainable environment; by the end of 1970, Earth Day was responsible for the creation of the United States Environmental Protection Agency and the passage of the Clean Air, Clean Water, and Endangered Species Acts.

1990-Earth-Day-Ad-CroppedIn 1990, Earth Day went global, giving a huge boost to worldwide recycling efforts and helping pave the way for the 1992 United Nations Summit in Rio de Janeiro. Each Earth Day victory is huge, but each new year also brings to light new and existing struggles, such as the research around climate change and a divided environmental community. Celebrated by more than a billion people worldwide, the fight for a clean environment continues every day. This history brings us to Earth Day 2017, with the Earth Day campaign of “environmental and climate literacy”, which focuses on the concept that the foundation for progress is education.

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