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To Task Light or Not to Task Light

May 19th, 2017 by cassiel

Screen Time Is Soaring!

Between work, paying bills, shopping, and watching cat videos, the average American spends about 8 or more hours a day in front of a computer screen. If you add in phone activities like texting and Snapchat or maybe you are working on creating your perfect Bitmoji, screen time can soar.

Why is Task Lighting So Important?

So why is task lighting so important when most of our day is spent looking at a backlit screen? What most people don’t know, is that when switching from looking at your computer to jotting down a note, your eyes are constantly adjusting to the different light levels.

This constant adjusting can cause eye strain, which can result in dry eyes and/ or headaches. While a break from the computer screen every 20 minutes or so seems to help, what helps most is having consistent light levels while switching back and forth between computer and desktop tasks. By adding task lighting, whether it’s a desk task light or an under cabinet task light, it will provide the light needed to balance the light levels. It also allows for less dependency on ineffective overhead lights. Just reducing the overhead lighting from fluorescents to one and adding one task light, the savings are almost $600 per office and don’t forget about the reduction in eye strain and headaches.

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Customer Advantages with Compel™ Purlite LED Lighting System

May 1st, 2017 by cassiel


Make The Decision A Simple Choice
Today, LED lighting can be seen nearly everywhere in shopping environments, amazon1 copy but that doesn’t mean they all provide an advantage to the sales process. Understanding the advantages of outstanding LED lighting for the case manufacturer, retailer, and the consumer can make the decision of using better LEDs a simple choice.

As an example of why using the best LEDs and fixtures can make a difference, the new Compel shelf light has superior light output that offers the advantages outlined below as well as seven size options up to 72 inches and multiple mounting options.

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Earth Day 2017

April 21st, 2017 by cassiel

Inspired by the anti-war movement, U.S. Senator Gaylord Nelson realized he could use the energy from the movement for more changes. His plan was to mix that energy with public consciousness about air and water pollution and power environmental protection onto the national public agenda.  With a staff of Untitled-1eighty-five republicans, democrats, liberals, and conservatives, he promoted his national teach-in on the environment across the country. Finally, on April 22, 1970 the advocates took their voices to streets all over America, along with twenty million other Americans. This massive coast to coast rally brought about more than awareness about a healthy and sustainable environment; by the end of 1970, Earth Day was responsible for the creation of the United States Environmental Protection Agency and the passage of the Clean Air, Clean Water, and Endangered Species Acts.

1990-Earth-Day-Ad-CroppedIn 1990, Earth Day went global, giving a huge boost to worldwide recycling efforts and helping pave the way for the 1992 United Nations Summit in Rio de Janeiro. Each Earth Day victory is huge, but each new year also brings to light new and existing struggles, such as the research around climate change and a divided environmental community. Celebrated by more than a billion people worldwide, the fight for a clean environment continues every day. This history brings us to Earth Day 2017, with the Earth Day campaign of “environmental and climate literacy”, which focuses on the concept that the foundation for progress is education.

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LED Lighting for Retail Environments

April 12th, 2017 by cassiel

Compel Whole Foods BannerLEDs are enhancing retail environments with four main factors: Energy & Quality, Cost & Maintenance, Increased Sales with Visual Appeal, and Extended Product Shelf Life.

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Elio’s VersiColor™ Collection is highlighting the James Cultural Event Center

March 27th, 2017 by cassiel

Elio VersiColor Application Collage 1ITC’s elio brand and the VersiColor™ Collection is giving architectural customers what they want, options and control. Elio’s VersiColor products are versatile, easily controlled, and offer many application options. Recently, VersiColor RGB Luna LED Tape Light was installed in the outdoor Auburn Cultural and Civic Event Center Plaza in Indiana. Luna RGB lighting is “tunable” and can take the event center from party mode with high energy colors that flash and bounce to the music, to a soft refined glow of a single color, and everything in between. To learn more about the venue click here
To learn more about the VersiColor Collection click here

ITC/elio Joins Lighting Exchange

December 6th, 2016 by cassiel

elio Lighting Exchange ITC is now on the Lighting Exchange! The Lighting Exchange is a communication and connective tool for lighting agencies that strengthens your connection to us and our products. We upload newly released products or updated images to the Lighting Exchange and they are pushed out to your website automatically. So, new items are immediately visible to you and your clients without taking time to download, format, then publish. You will always have the most current product information at your fingertips.

Learn more at

Compel™ Purlite Products Receives DLC Listing

December 6th, 2016 by cassiel

Compel “The DesignLights Consortium (DLC) is a non-profit organization dedicated to accelerating the widespread adoption of high-performing commercial lighting solutions” ( DLC has establish stringent requirements which products must meet to qualify for a DLC listing. Having a product listed, therefore is a great recognition of quality and energy efficiency. ITC is proud to have received the DLC listing for our Compel horizontal and vertical linear lighting products.

Compel The Compel product line is an innovative LED lighting system designed specifically for retail display and refrigerated products, and can also be used in other advanced applications. Compel provides 90+ Color Rendering Index for the best replication of merchandise color and has a streamlined design and construction.

Click here to learn more about Compel Products!

For additional photos and application ideas, please visit our photo gallery.

Bicycling Activities in DongGuan City, China

April 6th, 2016 by rebeccav

Family Riding BikesITC’s Asia staff organized a bicycling day for visiting US staff and Asia’s staff and families, at SongShan Lake in DongGuan City in February.

SongShan Lake is a large lake near DongGuan and a great place to ride bicycles during the Spring season. The weather was very comfortable and the water in the lake was very clear. The blue sky was reflected in the lake and new green grass and flowers were growing near the shore. Breathing in the fresh air of spring gave an appreciation of the environmental effort and sustainable development the government in Guangdong Province is pursuing after the environmental deterioration experienced due to the rapid economic development between 1990 and 2010. ITC in both the US and Asia are committed to improving the environment of our planet wherever we are located.

Please consider riding a bike or walking more often during the coming months.

AITC Bike Trip_2016

ITC Incorporated, honored as one of the 2016 “Michigan 50 Companies to Watch”

March 14th, 2016 by rebeccav

Small Business Awardee Blog Post

ITC Incorporated has been recognized as one of the 2016 “Michigan 50 Companies to Watch”, an award program presented by Michigan Celebrates Small Business.

ITC will receive the award during the twelfth annual Michigan Celebrates Small Business gala event on May 5, 2016 in Lansing, Michigan.

ITC Incorporated, with its corporate headquarters in Holland, MI., serves a wide variety of customer segments under six unique brands. ITC’s customer base ranges from Marine and RV OEMs and distributors, to commercial furniture manufacturers, architects, retail display manufacturers, and consumers. ITC also has locations in Elkhart, IN, Hong Kong, and Guangdong Province, China in order to provide service close to customer’s locations and to have proximity to suppliers and Alliance Partners.

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Real World Product Testing

January 30th, 2016 by rebeccav

Versicolor Product Testing

ITC takes product testing seriously! Have you ever wondered how ITC ensures our products will meet and exceed performance standards in real world conditions?

Well… we test them in the real world.

The new VersiColor multi-color flexible light gets exposure to the harsh Michigan winter elements.


Brad Truck